As an exercise, I redesigned a yellow pages ad for the vision correction center, LaserOne, as the previous ad was outdated and didn’t have much consideration into the design.

For the updated ad, I experimented with Air Traffic Control (ATC) elements. As a job, ATC involves a lot of precision and focus so that aircrafts are directed in the airspace effectively. I wanted to suggest that LaserOne shared these values regarding the Lasik service they provided.